Privacy Policy

Dentaltrak Holdings Pty Ltd (ABN: 31617645182) and associated entities of 430 Francis St, Brooklyn VIC 3012 Australia (“Dentaltrak”) is committed to upholding the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012. We recognise the importance of privacy and community awareness regarding the collection, use, disclosure, and security of personal information which we may collect during the course of our functions. This Privacy Policy sets out how we manage your personal information and protect your privacy.

Privacy Policy

This Privacy Policy explains how Dentaltrak ("We", "Us", or "Our") collects, uses, and discloses your personal information when you use our software as a service (SaaS) platform and related services (collectively, the "Service"). This Privacy Policy also informs you of your rights and choices regarding your personal information and how you can contact us if you have any questions or concerns. By using the Service, you agree to the collection and use of your personal information in accordance with this Privacy Policy. What information do we collect? We collect various types of personal information from you and your devices when you use the Service, such as:

1. What information we collect and hold

Dentaltrak provides services across Australia. We will only collect personal information that is necessary for us to provide these services. The type of information we may collect and hold varies depending on the purpose for which it is collected (as set out at paragraph 3 below) and includes contact information (e.g. full name, address, email address, phone number/s, etc).

2. How we collect and keep safe your personal information

How we collect and store personal information varies depending on the purpose for which it is collected but may include the collecting of copies of your:

written correspondence with us; or
request for assistance and/or other associated documents and information that you may provide to us in relation to this request; or
queries or complaints; or
information provided for competitions/promotions/offers we conduct.

We may keep copies of the above documents (in physical or electronic form at our discretion) as is necessary to provide our services. All personal information is securely stored at all times by us or an authorised external service provider and only authorised people will have access to the above documents and information. Personal information we collect will not be disclosed overseas.

3. Why we collect and hold personal information

We may collect, hold, use and disclose personal information for purposes necessary to carry out our services. Generally, these purposes include:

to keep in contact with you and inform you of our work (including providing you with our newsletter, if subscribed);
to provide you with the services requested by you from us;
for general marketing and promotional purposes;
to comply with our reporting obligations to the Australian Taxation Office and other government agencies and public sector bodies;
to conduct a promotion/competition or offer;
to provide to our legal advisors, when needed, and other parties to whom we are authorised or required by law to disclose information; or
for research and development.

We are committed to maintaining your privacy and we will only use your personal information for a permitted purpose for which we have collected the information.You have the option of not identifying yourself or using a pseudonym when dealing with us, unless we believe it is impracticable to do so in the circumstances. If you wish to deal with us in this manner, you must tell us in writing so that we can consider if your request is practicable.

4. How we may share your information

If necessary to provide our services, we may need to disclose your personal information to external service providers (such as information technology service providers, legal service providers, mailing houses etc.). These external service providers are strictly prohibited from using your personal information for any purpose other than the purpose for which you have given us your personal information. Otherwise, we will only share your personal information in accordance with your express consent and instructions, as provided through the exclusions set out in the Australian Privacy Principles. We do not supply our database information to other marketing organisations not acting on our behalf.

5. How you can access and seek correction of your personal information

You have the right to access your personal information, subject to some exceptions allowed by law. If you would like to access or seek correction of your personal information, please contact our Privacy Officer at the contact details below. For security reasons you will be asked to put your request in writing.To enable us to verify your request, we require you to advise the following:

your full name;
address;
contact phone number; and
the relevant department or service (if known) that your request relates to.

There is no application fee for making a request to access your personal information. While we do not normally charge for providing individuals with access to their personal information, we reserve the right to charge you for our reasonable costs in complying with a request for access. These costs will not be excessive.

6. How you can complain about a breach of the Australian Privacy Principles

We are committed to protecting your privacy and upholding the Australian Privacy Principles. If you believe we have breached the Australian Privacy Principles please contact our Privacy Officer with your concerns at the contact details below. We take all complaints very seriously and we will endeavour to respond to your complaint and address your concerns as soon as reasonably practicable.

7. How you can contact our Privacy Officer

We welcome and appreciate your feedback or comments in relation to our Privacy Policy and the collection of personal information. If you have any questions in relation to privacy please contact our Privacy Officer during business hours Monday to Friday:

POSTAL ADDRESS	299 Grimshaw St, Watsonia Victoria 3087
EMAIL	admin@dentaltrak.com.au
PHONE	0400336116

8. Supplementary Information – Internet and Email Privacy

The information below supplements the above Privacy Policy and relates to your use of this website.We do not collect any personal information on visitors to our website unless they elect to subscribe to our newsletter.We do collect non-personal information that allows us to log information about visitors to our website for statistical purposes, such as:

the number of unique sessions as identified by server address and top-level domain name (e.g. .com, .gov, .org, etc.);
the number of page hits;
the pages accessed or downloaded by session;
the type of browser being used;
the length of time spent on the site and on particular pages;
the device being used (e.g. desktop or mobile); and
the type of mobile device being used (e.g. iPhone 6).

In addition:

we may have implemented and use Display Advertising;
we may use Remarketing with Facebook and Google Analytics to advertise online;
third-party vendors, including Google, Facebook, web beacons and similar technologies to collect or receive information from website may show our ads on sites across the Internet;
we and third-party vendors, including Facebook and Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on someone’s past visits to our website; and
users can opt out by utilising Google’s Opt-Out Browser Add On and/or Ads Preferences Manager.

Privacy Policy

• Account information: When you register for an account or log in to the Service, we collect your name, email address, password, and other information you provide, such as your role, practice name, and location.

•Dental medical device information: When you use the Service to order, receive, and track your dental medical device. inventory, we collect information about your dental medical device orders, suppliers, specifications, preferences, and feedback.

• Payment information: When you use the Service to pay for your dental medical device supplies, we collect your payment method details, such as your credit card number, expiration date, and security code. We do not store this information on our servers, but we use third-party payment processors to process your transactions.

• Usage information: When you use the Service, we automatically collect information about your usage of the Service, such as your IP address, browser type, device type, operating system, pages visited, time spent, actions taken, and other similar data.

• Cookies and similar technologies: We and our third-party partners use cookies and similar technologies, such as web beacons, pixels, and local storage, to collect and store information about your preferences and interactions with the Service. You can manage your cookie settings in your browser or device settings, but some features of the Service may not function properly without them.

How do we use your information?

We use your personal information for various purposes, such as:

• To provide and improve the Service: We use your personal information to provide the Service to you, to communicate with you, to respond to your requests, to enhance your user experience, to troubleshoot issues, to monitor and analyse the performance and usage of the Service, and to develop new features and functionalities.

• To personalise and market the Service: We use your personal information to personalise the Service to your needs and preferences, to send you newsletters, promotions, offers, surveys, and other marketing communications, to display relevant ads and content on the Service and other platforms, and to measure and improve the effectiveness of our marketing campaigns.

• To comply with the law and protect our rights: We use your personal information to comply with applicable laws, regulations, and legal requests, to enforce our terms and policies, to protect our rights, property, and safety, and to prevent, detect, and respond to fraud, security breaches, and other illegal or unauthorised activities.

How do we share your information?

We may share your personal information with the following parties, for the following purposes:

• Dental medical devicesuppliers: We share your dental medical device information with the dental medical device suppliers you choose to order from, to facilitate your dental medical device procurement process and to ensure the quality and delivery of your dental medical device supplies.

• Payment processors: We share your payment information with our third-party payment processors, to process your payments and to prevent, detect, and resolve payment issues and disputes.

• Service providers: We share your personal information with our third-party service providers, who perform various functions on our behalf, such as hosting, storage, analytics, marketing, customer service, and security.

• Affiliates and partners: We share your personal information with our affiliates and partners, who may offer you products or services that may be of interest to you, or who may help us promote and market the Service to potential customers.

• Authorities and others: We share your personal information with authorities and others, when required or permitted by law, such as to comply with legal requests, to enforce our terms and policies, to protect our rights, property, and safety, and to cooperate with investigations and proceedings.

How do we use your information?

We take reasonable measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. We use technical, administrative, and physical safeguards, such as encryption, firewalls, access controls, and training, to secure your personal information. However, we cannot guarantee that your personal information is completely safe from hackers, malicious actors, or human error. You are responsible for keeping your account credentials confidential and for notifying us immediately if you suspect any unauthorised activity on your account.

How long do we keep your information?

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, or as required or permitted by law. When we no longer need your personal information, we will delete it or anonymise it in accordance with our data retention policies and procedures.

What are your rights and choices?

Depending on your location and applicable laws, you may have certain rights and choices regarding your personal information, such as:

• Access: You may request access to your personal information that we hold, and receive a copy of it in a commonly used format.

• Correction: You may request correction of any inaccurate or incomplete personal information that we hold about you.

• Deletion: You may request deletion of your personal information that we hold, unless we have a valid reason to keep it.

• Objection: You may object to our use of your personal information for certain purposes, such as direct marketing or profiling.

• Restriction: You may request restriction of our use of your personal information in certain circumstances, such as when you contest its accuracy or lawfulness.

• Portability: You may request transfer of your personal information to another service provider, where technically feasible.

• Withdrawal of consent: You may withdraw your consent to our use of your personal information at any time, where we rely on your consent as the legal basis for processing.

• Complaint: You may lodge a complaint with the relevant data protection authority, if you are unhappy with how we handle your personal information.

To exercise your rights and choices, or to make any inquiries, please contact us using the contact details below. We may ask you to verify your identity and provide additional information before we can process your request. We will respond to your request within a reasonable timeframe, or as required by law.

What are your rights and choices?

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on the Service, or by sending you an email or other notification. The date at the top of this Privacy Policy indicates when it was last updated. Your continued use of the Service after the updated Privacy Policy becomes effective constitutes your acceptance of the changes.

How can you contact us?

Via the contact page of the website or live chat.

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